Why are we switching to paid subscription plans?

Dear all,

For over 10 years, Equisense has been committed to providing you with innovative tools to improve the performance of the horse/rider pair through objective and reliable data. Since 2014, a community of thousands of passionate riders has come together, gathering 385,000 users, over one million recorded sessions, and a library of more than 400 pieces of content.

But today, we need to share reality with you : passion alone is not enough.

Why a paid subscription?

The current business model no longer allows us to continue innovating and developing new features that meet your expectations. Without sufficient revenue, it becomes difficult to improve the app, add exclusive content, and provide you with the experience you deserve. If you look around, this model is already everywhere: Netflix, Spotify, YouTube… These platforms offer access to high-quality content thanks to subscriptions, which allow them to pay creators and invest in new features. Imagine if these services no longer had income: series would stop being produced, artists couldn’t release new music, and video content would lose diversity and quality.

Even in your daily life, any quality service comes at a cost: buying bread from your baker, visiting the vet for your horse, or taking lessons with a fitness coach.

The same applies to Equisense: to keep providing you with high-performance tools and an app that grows with your needs, we must go through this transition.

That’s why we’ve decided to move Equisense to a subscription-based model—so we can continue supporting your progress and enriching the app with new features.

What to expect

We are committed to providing you with ever more powerful tools to help structure your training and make real progress. That’s why we’ve focused our efforts on four key areas: lesson booking, planning, social features, and exclusive content.

→ Lesson booking:
Book your training sessions directly through the app, based on the available time slots of coaches near you. More flexibility, more simplicity, more responsiveness for tailored support.

→ Planning:
With an integrated calendar, you can easily stay organized. Plan your training sessions, add appointments (vet, farrier, osteopath…), and manage your tasks—so you don’t forget anything. Everything is centralized to help you optimize your schedule!

→ Social features:
Chat in real time with other riders or members of your stable through an instant group messaging system. Share your experiences, ask questions, and find support from a dedicated community.

→ Exclusive content:
Every month, new educational content is created in collaboration with professional riders. Exercises and technical advice—everything is designed to meet your needs and help you progress.

A subscription that fits everyone

We know that every rider has different needs. That’s why we will offer multiple subscription plans, so everyone can choose the one that best suits their usage. Some features will remain free, but access to advanced features will require a flexible subscription—designed with you in mind.

Let’s talk about it

We understand that this change may raise questions, and we’re here to answer them! Instagram, Facebook, email, or even in the comments of this article—don’t hesitate to share your questions and expectations.

We can’t wait to introduce you to this brand-new version of Equisense and to continue developing technologies—together—that support your progress.

Stay tuned !

Equisense’s team